Fabien Brocklesby - Founder of Light Lane

I'm Fabien Brocklesby. I founded Light Lane to replace labels and inkjet with lasers.

Nearly everything that leaves a factory gets its identity from ink or a sticker: a barcode, a batch code, a grade stamp, a brand. Light Lane marks all of that straight onto the product with a laser instead. We built the software first, and once it worked, the applications kept showing up.

The Idea

Traceability is how industry proves what a product is, where it came from, and where it is going. Today that job belongs to inkjet coders and printed labels: printers to maintain, consumables to buy forever, and marks that fail on wet, frozen, or rough surfaces. A laser marks the same barcodes, batch data, and branding permanently into the surface at full line speed, with zero consumables. The timing matters too: export markets are moving to 2D barcodes, so much of industry has to rebuild how it marks product anyway. We think the answer is a laser, driven by good software.

Industries

Timber. Structural timber carries grade stamps, brand marks, and treatment warnings, printed today by inkjet on rough, wet boards. Our systems are built to mark all of it on the fly at full line speed, sharper and permanent, with traceability codes next.

Seafood and food processing. Frozen and chilled cartons are where ink and labels give up: frost, condensation, and cold storage beat them. A laser marks barcodes, batch data, and branding straight onto the carton, food-safe and permanent, at hundreds of packs a minute.

Manufacturing and engineering. Cut parts need serial numbers, batch codes, and compliance marks. Our systems integrate marking lasers into cutting machines and production cells, so parts can be marked in-process with data pulled straight from the customer's own systems.

And beyond. Meat, produce, packaging, print: anywhere a printed label or an ink code is the only thing saying what a product is, a laser can say it better.

Light Lane

Light Lane delivers the whole system, not a box. A deal covers the laser hardware, the software that drives it from the customer's own production data, integration with the line and ERP, operator training, workflow design, and financing. One partner from first conversation to profitable production. More at lightlane.app.

Software that drives lasers from real production data
Hardware supplied, installed, and integrated into the line
Training, workflow design, and financing in the same deal
More than NZ$140 million in active enterprise deals in negotiation

Bio

Fabien Brocklesby is an 18-year-old founder from Nelson, New Zealand, and the founder of Light Lane. Light Lane replaces labels and inkjet coding with laser marking: product identity and traceability, marked permanently onto products and cartons at line speed. Fabien built the laser software first; the industrial applications grew from there. Today the company delivers complete systems (hardware, software, line and ERP integration, training, workflow, and financing) for industrial customers in timber, seafood and food processing, and general manufacturing, and as of July 2026 has more than NZ$140 million in active enterprise deals.